A custom-built IP novel city for Tadu Literature Group, using cyberpunk elements to integrate Tadu's numerous novel IPs into a futuristic city. Each skyscraper represents an IP novel. We also created a competitive interactive game — Climb the Tadu IP Tower. Players become a small robot climbing to the top, dodging obstacles made of IP novel signboards along the way, sparking a competitive craze at the venue. Event: Beijing · 2021 China Online Literature Conference - IP Carnival
