- About Project
- As the organizer of this project, Spacetech Design Lab led the full process from overall planning to on-site execution, covering visual content development, merchandise system planning, exhibition zone design, spatial installation, and event operations. The project built a complete pipeline from content creation to commercial conversion.
Centered on the classic stories and character universe of Detective Conan, the pop-up created an immersive experience through scene-based spatial design and visual storytelling. Character-themed zones and interactive mechanisms were combined to increase visitor engagement and dwell time.
Multiple series of limited-edition products were launched on-site at the same time, spanning character merchandise and lifestyle items. Through event mechanics and purchase incentives, the project effectively connected immersive content with retail conversion and established a complete offline IP operation model.
Jing'an Joy City, Shanghai · June 27, 2025 - July 27, 2025
Xidan Joy City, Beijing · September 12, 2025 - October 19, 2025
Grandview Mall, Guangzhou · December 20, 2025 - January 18, 2026
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