- About Project
- As the organizer of this project, Spacetech Design Lab led the entire process from planning to execution, overseeing character illustration commissions, merchandise development, exhibition zone design, build-out, and operations. The project achieved an integrated delivery model that connected content creation directly with commercial conversion.
This pop-up was divided into two phases, each presenting different story arcs, characters, and narratives. By combining signature visual elements with immersive spatial design, limited-edition merchandise, and interactive mechanisms, the event created an offline experience where content and consumption reinforced one another.
Jing'an Joy City, Shanghai · August 2, 2025 - August 27, 2025
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